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Song Angelin Creates Promotional Video for International Consumer Electronics Show 2023

Dec 10, 2023

(Original title: Song Angelin creates internationalized exhibition promotional video)


Recently, the International Consumer Electronics Show (International Consumer Electronics Show, referred to as: CES) officially came to an end in the United States. The show covered the participation of exhibitors from the international industry. The promotional video "CES IP3 Show" with the theme of CES 2023, in which Song Angelin participated as a post-producer and editor, was also born. The promotional video aroused widespread attention once it was broadcasted. With a documentary approach, the film deeply records and publicizes the innovative products of the exhibiting companies' cutting-edge technologies.


It is reported that the film not only demonstrates the multinational cutting-edge technological achievements of the CES exhibition, but also emphasizes the role of the participating companies as leaders in technological innovation, providing viewers with a platform for an in-depth understanding of technological innovations and stimulating their interest in the field of innovation at the same time.


The exhibition's leading position in the field of science and innovation demanded high quality in terms of content and image technology. As an editor and post-production supervisor, Song not only maintained a high standard of production, but also skillfully blended technology with the art of editing to visually and narratively highlight the key innovation elements of each country at the exhibition, clearly presenting the innovation and functionality of the products. Overall, Song played a key role in promoting the show, both technically and in terms of the overall narrative structure.

As the core of the post-production team, Song Angelin accurately chose high-quality materials to ensure the smoothness of the narrative and to make the images have a strong impact and attraction. The color palette of the entire film was kept consistent to achieve the visual tension of the picture. At the same time, in order to gain a deeper understanding of the innovative concept of the exhibition, Song added an interview segment in the promotional film to publicize the international exhibition in the form of a documentary. In order to present the show in an innovative way, he had in-depth discussions with several exhibiting companies and effectively understood the characteristics of different exhibitors' products, thus vividly and rationally presenting the process of technological product innovation and its outstanding achievements.

In the end, the content and form of the film were presented at a high level, which not only attracted a large number of potential technology fans, but also received high praise from major exhibitors. The director of the project, Mr. Lin Hanqin, believed that the film's high level of production demonstrated the leading technological elements of each country, which could not have been achieved without Song's high level of post-production, and also exceeded the director's expectations for the promotional film, and expressed his satisfaction with Song's use of some of the interview segments for the promotional film's content. Director Lin Hanqin said that Song Angelin has shown great comprehension and rich experience in editing, color mixing, material organization, etc., which makes the technological innovation products displayed through vivid and interesting images. Showing the power of science and technology at the same time, it improves the influence, branding and affinity of the exhibition.

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