Flyling Media Inc.
Sep 5, 2023
This year, Air Jordan and Travis Scott released a joint women's series of advertisements for the Asian market in 2023. At the same time, American-based producer Liu Siyun was invited to join. This is Liu Siyun's first cooperation with an internationally renowned brand as a producer and is responsible for this advertisement. A smooth shoot in North America. When producer Liu Siyun saw the products shot this time, she said that this brand collaboration is not only a fashion collision, but also an in-depth exploration of the theme of female charm.
Liu Siyun hopes that through the content of the advertisement, she can explore and praise women's multiple faces and unique personalities, and encourage them to bravely express themselves and release their inner strength. At the same time, these works incorporate the classic elements of the Air Jordan brand and Travis Scott's unique aesthetic, and provide Asian women with a dressing experience that is both in line with the trend of the times and has profound connotations. Therefore, in the process of selecting advertising co-stars in the first issue, Liu Siyun, as the producer, also invited Ninii, a fashion blogger with up to 5 million fans in the self-media field.
As the producer of the project, Liu Siyun has demonstrated her extremely professional teamwork skills and efficient execution capabilities from the early planning copywriting, project budget, project coordination to the selection of actors and actresses to ensure that the project can be of high quality. It was completed on time, making the project fashionable while injecting fresh energy and motivation.
In this advertising project, producer Liu Siyun performed almost perfectly from project planning to release. Since this advertisement is mainly released on different social media and self-media platforms, the characteristics of the audience are also the audience groups of different traditional advertisements. Producer Liu Siyun also captured the characteristics of social media and self-media audiences, and ultimately the cumulative exposure of his advertisements on the entire network exceeded 10 million, helping to increase the brand awareness of Air Jordan in the Chinese market and bringing traffic economic benefits to it. , established its professional and leading image in the industry, which is undoubtedly the greatest recognition of Liu Siyun and the team's ability.