Flyling Media Inc.
Oct 2, 2023
In the advertising cooperation of the joint women's clothing series launched by Air Jordan and Travis Scott for the Asian market, Liu Siyun, as the producer of this cooperation, brought huge traffic economic benefits to the product project side in the previous cooperation, and provided great benefits to the cooperative brand side. Gained a very high profile. In order to further convey to the world that the product is inclusive of multiculturalism and that the product is at the forefront of fashion innovation, this time producer Liu Siyun selected and personally invited Nicky, one of the few top dancers in the hip-hop festival.
Liu Siyun said that this advertisement aims to highlight the diversity and uniqueness of women's clothing. It is a very important creative starting point to bravely show oneself and innovative thinking of cross-border integration, and to present the dynamic and cutting-edge attitude of young people. When Liu Siyun was choosing actors for the product, Nicky's unique personality and persistence easily resonated and identified with the brand's culture. These commonalities deepened the tacit understanding between the artist and the product, and he was selected by the producer. Liu Siyun believes that the cooperation between the two is more like an artistic feast about individuality, freedom and persistence, thereby attracting consumers and bringing a new fashion experience and life attitude to the product.
Compared with previous cooperation, Liu Siyun’s job responsibilities are more comprehensive and in-depth. Through its own overall management capabilities, professional knowledge and fashion experience, from planning, casting, shooting to post-production, we use ingenious ideas to fully supervise and execute every stage of the project. During the filming process, when the original outdoor shooting plan encountered a sudden rainy day, Liu Siyun's pre-prepared indoor shooting site alternative came in handy, so as to rationally dispatch team members to the greatest extent and demonstrate his professionalism to the greatest extent. The spirit and decision-making ability ensure that the project is completed on time and with high quality.
In this cross-border cooperation, Liu Siyun broke the traditional market boundaries and created a comprehensive brand experience integrating fashion, music and dance for Asian women, reflecting the perfect transmission of culture and values. The success and high exposure in digital marketing not only demonstrated respect and understanding of Asian culture and consumers, but also won high appreciation and gratitude from partners!