Flyling Media Inc.
Jan 11, 2024
Recently, the advertisement of FILA's tennis series products was officially launched, telling the story of the inextricable relationship with a group of court legends and European celebrities. The project was produced overseas by Mimi Zhang, the principal of a professional film and television production company, and at the same time, Song Angelin was invited as the post-production supervisor.
Mimi Zhang said that she had worked with Song Angelin many times, and his joining the project was destined to add fresh vitality to the project.
FILA is a century-old Italian sports and fashion brand with a strong history and culture, and the tennis series launched this time aims to highlight internationalization and youthfulness. Song Angelin had his own ideas based on the brand's requirements, saying that the project should not only meet the international visual aesthetics, but also need a unique brand style and brand tension. During the pre-shooting process, he communicated with the producer several times, from the actors' behavior to their expressions, and the control of the dynamic rhythms, to ensure the expression of the brand's unique tension and maximize the use of the shooting materials.
s a post-production supervisor, Song Angelin played an important role in guiding the filming materials from organizing, managing, and editing to packaging design. Song said that post-production is an indispensable process in the production of advertisements, which plays an important role in the success or failure of the entire work and quality assurance. Therefore, in the post-production editing, for the switching of different scenes, the control of the rhythm of the picture, and the adjustment of the color of the picture, Song guided the relevant personnel to complete the specific work with his excellent professional skills, so that the finished film was presented perfectly.
The advertisement was broadcasted on the official platform and offline stores, and both the perfect presentation of the advertisement effect and the feedback from the broadcasting customers were unanimously recognized by the project and the producer. Song Angelin said he was honored to cooperate with the international brand and the famous producer Mimi Zhang. In the future, he will strengthen his theoretical and practical learning, so as to gain a better foothold in the industry, and to create fine products with both artistry and commerciality.